Sonic Bonanza at Target 2021: Go There
What's going on with Target?
Whatever it is, in 2021 is totally Sonic. For whatever reason, Target is stocking up on Sonic in loads of categories. There's enough stuff there now for at least THREE usual Gear updates that have all their categories with nothing but items you can buy at Target in store or online. If they're any indication, Sonic merch is coming back in a big way in 2021. Just strolling thru the store you can see at least 3 different pjs and 4 new shirts. That's not even getting into stuff like the accessories and housewares (water bottles, blankets, cups, socks, underwear and much more) Taking a search around their website if you read this post isn't a bad idea either. Everything will be (eventually) posted up to Gear as well. I may not know the reason for all this Sonic stuff, but I do like seeing it.
So basically if you want any of these things or they'd be a good gift by all means get into the store and buy it. Almost all of it is reasonably priced (not you, Kidrobot......hmf!) and it's a good enough store that it's likely in stock or they'll get it for you.
So, the update for the week is 100% Target.
The blog post got hijacked by the Sonic Unlimited logo /tweet/teaser thing or whatever that was because the show had to be talked about (last week) Upcoming weeks will have more variety than just "Target until it is all on", in the interest of...well being interesting and various on the site. But I also think it was the first time that a single store had enough stuff to cover all 6 weekly categories all by itself.
Next week:
A statue, probably a lego prototype, more Target things--of course, and it'll probably be another of the larger than usual updates.
posted by AzureBlaze at 11:15 PM
4 Comments:
But at which Target location, actually?
All of them.
Target is such a big company, that if something is at one of their stores, it should be at all of the stores. If you go into a Target and don't see the thing you wanted, often, they'll get it for you.
If you use the Target website on your phone while you are in the store & bring up the item and show it to customer service they'll usually be able to help you with it either by finding it in that store, telling you which store near by has it, or helping you order it online with free/ship-to-store shipping.
This Is Confusing. How Does Target Get An Influx Of Sonic Merch?
A good question.
Target, like other big retailers has master buyers who decide what sorts of things the store should get for the season. It likely has one in each of their categories of merch. Various influences go into selecting what it'll get, like trade shows/trade mags (for exposure), looking at charts on things that did well in the past, probably good deals/profit opportunities and more.
The other factor being what brands Target works with (Ex. Just Funky, Jakks Pacific etc) and what they're offering at the time. It just so happens that now, for whatever reason, many companies just...have a batch of Sonic stuff & Target has decided to pick it up because it seems to be selling well. *This response will be elaborated on in an upcoming blog post.
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